Everything we experience is stored in the form of memory in our brains. When we dream or when we try to create something we access our memory to help us. But when you live in a world full of television commercials and films and TV then you won’t create anything new. To create a new fresh product you need fresh new memories. Experiencing life away from the product you are trying to create will create new memories.
I know its sounding a little confusing. I will illustrate with few examples.
Suppose you are a musician. Now to create an original and interesting song you must have access to two things.
- 1st – Memory i.e. experiences of events that you want to share
- 2nd –The ability to transform memory into music i.e. a skill to play an instrument or write lyrics
You can learn the skills to play an instrument or write lyrics. These are techniques. But technique is useless without feelings. Memory helps you harness emotions. If you decide to listen to a lot of music in order to create new music then you are just feeding your brain experiences that already exist for sharing. To create that original piece of music you must feed your brain new experiences. You must fill it up with experiences original and unique to your life.
Suppose there are 10 people who need to make a film. Think of your brain as a hard drive and your memories as data stored in it. Now suppose you want to make a film. Then you access your hard drive for visual information. Suppose you only find two films stored inside the hard drive. Now these two films are also stored in the brains (hard drives) of other people like you. If you only use these two films as your source material to create a new story chances are that someone else will also come up with a similar story. Suppose there are only 10 people in the entire world. You are one of them. Think of all of their brains as hard drives. Now these 10 people are shown 2 films. As it happens in nature, these people store these films inside their brains (hard drives) in the form of memory (data). When these 10 people are asked to create a new film, they would access their brain (hard drive) for information. It is most likely that all of them might come up with similar films because they have access to only same films. Now to change the similarity between their films they need new information. Or we can say they need new experiences.